We created an augmented reality game that brings our four brands into the Ghostbusters Universe.
This campaign’s a finalist for the 2021 Shorty Awards.
We introduced our fans to Sweeter, a ghost covered in Nerds, with SweeTARTS eyes, a mouth full of Trolli, and Bach’s Candy Corn ears. Fans had to capture our candied ghost creation for the chance to win.
The partnership grabbed headlines with candy trades and movie bloggers.
We made a big push on social, and we even created ghosts for each participating brand.
LAUNCH VIDEO
TROLLI GUMMI MUMMY
THE BIG NERDY BRAIN
CANDY CORNCUPINE
We sent influencer kits to big-time fans with high follower counts.
Some influencers got really into the experience…
Fans posted all about The Haunted Candy Hunt. One fan even made their own version of Sweeter!
